Key performance indicators

CPA Australia has developed a set of targets to measure performance against each of the strategic goals, as well as a group target that measures financial performance.

The Board has approved the following targets for 2021. The metrics are informed by member engagement and brand perception research, the results of which will be published in the CPA Australia Integrated Report 2021. 

Protect, promote and enhance the integrity of the designation Member retention
All member satisfaction
Lead the future of the accounting profession
Thought leadership overall: business, accounting and finance 7.00 7.20
Provide members with personalised and engaging experiences
Member satisfaction with contact: calls, emails, et cetera 6.77 7.00
Provide relevant learning and development content, resources and tools
Value for money CPD 5.77 6.25
Attract and develop the next generation of CPAs
Number of Associate members advancing to CPA status annually 4588 5250
Impact policy globally and be active in community advocacy
Policy and advocacy member rating overall 6.80 7.00
Group: Financial performance
Sustainable annual financial performance
as determined by the Board: budget before tax, FX, mark to market
$6.3m  $15.4m +/- $3m

The figures represented by a score are measured through member research in which members are asked to assess their overall view of CPA Australia’s performance over the last 12 months on a scale of 0-10, where 0 is dissatisfied and 10 is extremely satisfied.