My Firm. My Future. Report

Preparing your firm for the future

Enabled by technology and an increasingly engaged public, accounting practitioners are being constantly confronted with rapid change. This is making it more challenging to know the right direction to take, or solution to implement.

To support members prepare their practice for the future, CPA Australia is developing a comprehensive suite of resources to be released over the next 12 months. A pivotal asset in the suite is the MY FIRM. MY FUTURE. REPORT.

Preparing for the future

CPA Australia’s MY FIRM. MY FUTURE. REPORT provides an in-depth analysis of the changing accounting landscape. It builds on insights from the 2007 Firm of the Future report (PDF), and is based on research from over 500 public practitioners and 1000 clients, including both personal and small business.

The report explores the key forces reshaping the accounting profession and provides public practitioners with the evidence and insights they need to make informed practice and service development decisions. From these insights four themes are identified that will help members better prepare for the future. The themes are complementary and one or more can be leveraged depending on individual business goals and circumstances.


Leverage Technology


Incorporate Advisory


Look to Specialise


Do Better Business

Member Insights

Watch these videos to hear how a number of CPAs are already preparing their firm for the future based on the four themes identified in the report.

If you would like to provide CPA Australia with further insights on:

  • how you are implementing these themes in your business, or;
  • further practical insights on these 4 themes you would like provided

please email [email protected] and reference MY FIRM. MY FUTURE. REPORT

Future Resources

The four themes identified in the report are not definitive. They create a basis for CPA Australia to develop a series of practical resources to support members better prepare their practice for the future, including:


eLearning Series

MY FIRM. MY FUTURE. E-learning is a suite of online modules designed to help you build a sustainable business.

Explore E-learning



To help members implement the four core findings in the report, four practical guides have been developed.

Explore Guides ( Members only)



My Firm. My Future. Workshop has been developed to help members in practice prepare for the future and build a sustainable practice.

Explore Workshop

Driven by insights

The MY FIRM. MY FUTURE. REPORT is shaped by our members, for our members. CPA Australia commissioned leading researcher CoreData to survey members in practice as well as their clients to explore the changing accounting landscape. The outcomes of this research, plus contributions from industry experts, has shaped the findings of the report and is driving the development of support resources.


Public practitioners surveyed

including 333 responses from members and 113 accountants in practice.


In-depth focus groups

involving 54 members in public practice.


Consumers and SMEs

contributed in a related survey.